Meet Alexander Fromm Lurie

Alexander Fromm Lurie

Alexander Fromm Lurie

Founder | Real Estate Advisor

Work with Alexander Fromm

About Alexander Fromm

I live, work, play, and celebrate the spirit of the city every day whether it’s bike riding to and from work, or volunteering for an organization focused on improving our community. My goal is to help infuse the same sense of connection with you. Building a bond to the neighborhood you choose, the organizations you will align with, the schools you may send your children to and the shops, restaurants, parks, or businesses you will experience are considerations I think about when finding a new client a home.


My family has been in San Francisco for three generations and I have a strong connection to and pride for San Francisco. I bring my unique knowledge and history to bear for my clients. For sellers, I offer more than negotiation and marketing expertise; a key ingredient to my success for consistently selling homes at the highest price in the shortest period of time comes from me being born and raised here: it allows me to uniquely speak to the background and deep history of the neighborhood and community in which your home is. And my goal is to be creative and diligent about each step of the process ensuring the greatest real estate selling experience. My life in the city!


My Connection to the Bay Area

My maternal grandparents moved to the Bay Area after fleeing Nazi Germany. My mom was born at Children’s Hospital near Laurel Village by the time I was born it was called CPMC.


My grandparents, Alfred and Hanna Fromm believed in giving back to the city which had welcomed them during uncertain times. From arts, culture, education and the Jewish community to creating The Fromm Institute for Lifelong Learning. Today my mother, Caroline Fromm Lurie, a Bay Area-based psychologist for almost 50 years, is President of The Fromm Institute.


My father, Rabbi Brian Lurie, moved to SF in his mid-twenties and was an assistant Rabbi at Temple Emmanuel on Arguello and Lake Streets. He later became the CEO of the Jewish Community Federation for 17 years and helped found the Jewish Museum in SF.


Influenced by both my mother and father, my siblings and I were raised with a love of giving back to our Bay Area community. My brother, Daniel Lurie, started The Tipping Point Community to break the cycle of poverty in our region. My brother, Ari Lurie, started Eastern Horizons to support inner-city kids, and my sister Sonia Lurie is on the Associate Board for Summer Search. The core of my service focuses on building our local community through my work as a member of the Board of Directors of the Jewish Community Federation and as chair of the Regional Leadership Council for Birthright Israel Foundation.


There are so many incredible organizations in the city and I always ask what interests my clients have as I love connecting people with causes they are about.


A Few of My Favorites

Place to Eat

Ju-Ni! The personal chef Omakase experience is worth the price of admission and the sushi is incredible.


To Meet Friends

By day, Dolores Park and By night? Palmers on Fillmore, Boom Boom Room for great soul and funk music, and Madrone Art Bar for Motown night. Yes I love music!


To Experience the Arts

I love the street art that is found scattered throughout San Francisco. Some of my favorite places to see murals is in the Mission side alleys and facades of buildings.


To Walk

Walking through Golden Gate Park on a sunny day is the best! The grounds are gorgeous and the energy and activity are invigorating.






Track Record

  • Top 1% of San Francisco Agents (out of 4,000+ Realtors)
  • Top 1% SF Agent for Buyer-Represented Sales
  • Top 1% SF Agent for investors (2-4 units)
  • Named 2019 Top 100 Bay Area
  • Named 2018 Rising Star by San Francisco Magazine, Silicon Valley Magazine, and Luxury Marketing Council
  • 200+ Homes Sold
  • $350+ Million in Home Sales

Press & Media

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Our passion is supporting clients who value exceptional results and client care. We look forward to the opportunity to work together.

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