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Top 1% of San Francisco Agents

Top 100 Teams in California

ALEXANDER FROMM LURIE | CA DRE# 01952347
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We Envision Your Success

A Note From Alexander Fromm Lurie

Our clients’ success is our passion. When you hire one of our Agents, you gain the full support of The Lurie Group and City Real Estate. For each client, we channel our relationships, expertise and love for San Francisco to ensure the best possible price and comprehensive support at each step of the way. 

As a third generation San Franciscan, I am incredibly thankful to live here and proud of our team’s impact on our city. We look forward to serving you at the highest level on your real estate journey.

Sincerely,
 Alexander
Founder+Real Estate Advisor | The Lurie Group

BUY A HOME

SELL MY HOME

VALUE MY HOME

Proven Results

500+
500+ Homes Sold
Netting $1+ Billion in Sales
1%
Top 1% of San Francisco
100
Ranked Top 100 Team in California, WSJ

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Testimonials

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  • We started the process in February 2020 and Zander did a stellar job walking us through the process, detailing how he would market the property and what would be required from us. Given we were across the country, Zander and his team took care of every single detail, from staging to marketing to the open houses.
    — Paravindh
  • My fiancé and I are beyond thankful to Alex in helping us find our home. I highly recommend him if you intend to buy or sell a property in San Francisco.
    — Jim
  • Zehra was a delight to work with while my partner and I were looking for properties in SF. I was extremely pleased with her professionalism and attentiveness to answer all our questions. Looking for a home can be stressful but Zehra understands how to manage your expectations confidently. If you’re in the market for a new home, Zehra is clearly knowledgeable in her field and I couldn’t recommend her enough to help you find your next dream home!
    — Ashley
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Press & Media

Bitcoin Chases American Dream in Norm-Shattering Mortgage Push

Bitcoin Chases American Dream in Norm-Shattering Mortgage Push

What was once dismissed as a fringe fantasy by a niche band of crypto believers is now being tentatively examined by the government-sponsored entities at the core of the US housing market.
Bloomberg | July 15, 2025
A ‘Mansion Deficit’ Means Even Billionaires are Now Struggling to Find Homes to Rent

A ‘Mansion Deficit’ Means Even Billionaires are Now Struggling to Find Homes to Rent

America’s housing crisis has hit the 1%, as even the superrich can’t find places to rent in some big cities.
MarketWatch | June 30, 2025
Bay Area Tech-fueled Housing Boom Skipping San Francisco so far

Bay Area Tech-fueled Housing Boom Skipping San Francisco so far

While much of the Bay Area sees a tech-driven housing surge, San Francisco is poised for its own revival, offering unique opportunities for future growth and development.
San Francisco Examiner | March 7, 2025
Annie Leibovitz Sells 65-acre Marin County Farm for $8.5M

Annie Leibovitz Sells 65-acre Marin County Farm for $8.5M

Previous owner music impresario Warren Hellman held concerts at Bolinas estate.
THE REAL DEAL | December 4, 2024
Annie Leibovitz's Bolinas Ranch is a Treasure of American History – Her Rustic Retreat is on the Market for $9 Million

Annie Leibovitz's Bolinas Ranch is a Treasure of American History – Her Rustic Retr...

Few coastal farms have impacted the course of American photography history quite like Annie Leibovitz's Bolinas estate.
HOMES & GARDENS | July 14, 2024
San Francisco’s Housing Market ‘Hit Rock Bottom’—but It’s Roaring Back With Luxury Homes Leading the Surge

San Francisco’s Housing Market ‘Hit Rock Bottom’—but It’s Roaring Back With Luxury ...

The San Francisco housing market, revered as the “West Coast’s crown jewel,” hit rock bottom in the past year. Now, local real estate agents say the residential scene might finally be per...
Realtor.com | May 29, 2024
Annie Leibovitz Lists 65-Acre California Farm for $8.995 Million

Annie Leibovitz Lists 65-Acre California Farm for $8.995 Million

The celebrity photographer didn’t spend as much time at the Bolinas property as she’d hoped. ‘Things don’t always go as planned.’
THE WALL STREET JOURNAL. | April 21, 2024
'The Perfect Storm': SF Real Estate Agents Predict What's Next for 2024

'The Perfect Storm': SF Real Estate Agents Predict What's Next for 2024

Despite the foul weather, lots of people are showing up to open houses, umbrellas in tow.
SFGATE | February 13, 2024
AI Boom Reawakens Silicon Valley’s Housing Market

AI Boom Reawakens Silicon Valley’s Housing Market

Riches from the AI boom are reigniting the housing market in California’s Silicon Valley.
Bloomberg | February 10, 2024
Real Estate Agents in San Francisco Look Ahead to Next Year After Autumn Market Falls Flat

Real Estate Agents in San Francisco Look Ahead to Next Year After Autumn Market Fal...

Signs of buyer interest seems to be bubbling again in the city, but will it continue to pick up momentum by next spring?
San Francisco Business Times | November 7, 2023
Why the Ultra-Rich Are Buying Way Fewer San Francisco Mansions

Why the Ultra-Rich Are Buying Way Fewer San Francisco Mansions

After an overheated pandemic peak, home sales and sales prices across all segments have dipped—but the city’s most expensive homes have taken an even steeper dive.
The San Francisco Standard | August 29, 2023
Home Prices in Every Bay Area City and ZIP Code

Home Prices in Every Bay Area City and ZIP Code

Using Zillow home values data, we are mapping S.F. Bay Area median house prices and charting changes in the housing market. See home prices near you by plugging in your address to the int...
San Francisco Chronicle | August 21, 2023
We just got really spoiled’: Bay Area real estate agents complain of fierce competition

We just got really spoiled’: Bay Area real estate agents complain of fierce competi...

In San Francisco, new listings are down 17% year over year, and the volume of sales was down 22% in July, according to Compass. There’s usually a midsummer slowdown before a more robust f...
SFGATE | August 15, 2023
Area Housing Market Perplexes, As Prices Soared Despite Population Decline & Increased Construction

Area Housing Market Perplexes, As Prices Soared Despite Population Decline & Increa...

Bay Area home prices find themselves in a puzzling state, as they continue to soar even amidst a shrinking population and increased housing construction, defying the common logic of suppl...
Hoodline | May 23, 2023
S.F. Bay Area home prices are up after 9 straight months of declines. What’s driving the shift?

S.F. Bay Area home prices are up after 9 straight months of declines. What’s drivin...

Home values in the Bay Area have begun to tick back up for the first time since mid-2022, new data from Zillow shows.
SF Chronicle | May 13, 2023
Has the Cost of Living in the Bay Area Always Been this High?

Has the Cost of Living in the Bay Area Always Been this High?

San Francisco is one of the 10 most expensive cities in the world. The City by the Bay got the dubious honor based on a cost of living survey from the Economist Intelligence Unit (EIU).
SF Gate | January 30, 2023
How to be a Good Neighbor

How to be a Good Neighbor

We all want to live in a friendly neighborhood, but it's all too easy to overlook our power to help establish one.
AAA | April 27, 2021
Project Home: ‘Perfect Storm’ Sparks Bidding Wars As Bay Area Housing Market Heats Up 1 Year Into Pandemic

Project Home: ‘Perfect Storm’ Sparks Bidding Wars As Bay Area Housing Market Heats ...

In the Bay Area’s housing market, bidding wars are back with a vengeance.
CBS SF Bay Area | March 11, 2021
San Francisco Housing Has Cooled as Some Flee the City, but Demand Is Still There

San Francisco Housing Has Cooled as Some Flee the City, but Demand Is Still There

They’ve been on the market for three months. The one with two bedrooms is going for $1.5 million.
CNBC | September 26, 2020
S.F. Realtors Grapple With Changing Industry Landscape Amid Shutdown

S.F. Realtors Grapple With Changing Industry Landscape Amid Shutdown

Deeds are still being recorded in City Hall, but with San Francisco under a stay-at-home order.
The Business Journals | March 23, 2020
Hidden Japanese garden in middle of San Francisco? Home is yours for $4.3 million

Hidden Japanese garden in middle of San Francisco? Home is yours for $4.3 million

Offers a peaceful oasis in the middle of bustling San Francisco as part of a home selling for $4.3 million.
The Sacramento Bee | February 20, 2020
Secret 4-level Japanese Garden Hidden Behind Noe Valley Home for Sale for $4.3m

Secret 4-level Japanese Garden Hidden Behind Noe Valley Home for Sale for $4.3m

A four-level Japanese-inspired garden isn’t something you normally see attached to San Francisco homes.
SFGATE | February 18, 2020
I’m a Real Estate Broker, and These Are the Top 5 Questions First-Time Home Buyers Ask Me

I’m a Real Estate Broker, and These Are the Top 5 Questions First-Time Home Buyers ...

There's something about buying your first home makes you feel so empowered yet so small at the same time.
Well + Good | February 8, 2020
Interior designer’s Pacific Heights alleyway home asks $4.2 million

Interior designer’s Pacific Heights alleyway home asks $4.2 million

Richard Brayton, who cofounded the award-winning Brayton Hughes design firm.
Curbed San Francisco | October 30, 2018
Home/Room Tour: Interior Designer Erin Calihan

Home/Room Tour: Interior Designer Erin Calihan

I’m so excited to get to introduce you to San Francisco based Interior Designer Erin Calihan.
GM lifestyle | March 5, 2018
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Our passion is supporting clients who value exceptional results and client care. We look forward to the opportunity to work together.

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The Lurie Group

Phone

(415) 696-0288

Email

[email protected]

Address

629 Divisadero Street San Francisco, CA 94117 THE LURIE GROUP | CA DRE# 01952347

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