Having built and sold a marketing agency, Alexander Lurie has ingrained marketing excellence into the DNA of The Lurie Group. To achieve the highest possible price, we take incredible care to expertly craft the perfect ‘look’ and ‘feel’ of the properties we sell. We have industry-leading marketing professionals on staff who handle every last detail. Moreover, we have a shortlist of reliable vendors to handle each aspect of the property preparation -- from stagers to floor professionals, painters, contractors, electricians and much more.
The details matter. From start to finish, we run the process with incredible precision and care. Our property preparation and marketing is overseen and executed by our experienced team with our full attention. The property disclosures we assemble are developed in concert with in-house counsel to ensure they are comprehensive and best protect our clients.
We understand how important quality and consistent communication is to our clients. This is why at the beginning of every new engagement, we establish a cadence of communication that works best for that particular client. From phone calls, to text, email and sharing information in the cloud, we design a custom-tailored communication plan for each client so that they feel best supported.
Our clients get more because we fiercely negotiate to ensure no money is left on the table. Even in scenarios where only one buyer makes an offer and there is no other competition, 96% of the time we successfully negotiate that offer higher. Moreover, we consistently negotiate more favorable terms for our sellers by getting buyers to agree to shorter contingency periods and often waiving contingencies all together.
City Concierge is the hassle-free way to sell your home faster and for a higher price with services like staging, flooring, painting, and more.
Sell your home faster
Our team conducts a detailed market analysis using on- and off-market comparable sales, current inventory levels, and neighborhood trends to determine the most strategic listing price. Pricing correctly from day one is critical, overpriced homes often sit on the market and lose buyer interest over time. To achieve the highest possible sales price, it’s critical that we position your property competitively to attract serious buyers.
Alexander Lurie built, ran, and sold a marketing agency before moving into real estate, and over more than 250 San Francisco property sales, we've refined that discipline into a system. We start by building a complete asset library tailored to your specific buyer: professional photography, cinematic film, bespoke print collateral, a private digital showcase, and platform-ready content for social media.
Distribution is equally precise. We activate both sides of the market at once, direct outreach to qualified buyers through our private network of AI founders, executives, and investors, alongside personal outreach to the agents most likely to be sitting on a serious buyer. Our listings regularly earn editorial coverage across leading real estate and luxury publications, including The Wall Street Journal, Mansion Global, Robb Report, the San Francisco Chronicle, and SFGate, and our property content reaches a large, targeted audience across social platforms.
The timeline varies depending on the property, neighborhood, and market conditions, but well-priced and well-marketed homes in San Francisco often sell within a few weeks. The Lurie Group's track record of consistently setting record sales prices reflects the effectiveness of our pricing and marketing strategy.
No. Where many agents are quick to tell you what you must do, we'll always be clear about what's elective; you're in control. That said, staging is one of the most impactful ways to maximize your sale price, and when our clients choose it, The Lurie Group coordinates the entire process on your behalf. A professionally staged home photographs better, shows better, and creates the kind of emotional connection with buyers that drives stronger offers. We work with San Francisco's top staging professionals to ensure your property presents at its absolute best.
Negotiation is a core strength of our team, and it's a key reason we consistently achieve a 3.3x higher sales premium compared to the citywide average. We leverage deep market knowledge, buyer psychology, and strong industry relationships to negotiate from a position of strength. Our approach is always focused on protecting your interests and ensuring no money is left on the table.
Yes, led by Alexander Fromm Lurie, our team is recognized as one of San Francisco's leading teams for private sales, offering sellers the option to transact discreetly without a public listing. Private sales are particularly popular among high-net-worth clients who value confidentiality and a streamlined process. The Lurie Group maintains an extensive network of qualified buyers and agents, with buyers making off-market transactions both efficient and highly effective.
To maximize your net proceeds, there are tried-and-true preparations worth considering, and The Lurie Group provides a full pre-sale consultation to identify the repairs, updates, and improvements that will have the greatest impact on your sale price. We coordinate trusted contractors, stagers, and cleaners to handle everything with minimal stress on your end. Our commitment to every seller we represent is to ensure your home is market-ready and positioned to attract the strongest possible offers from day one.
CITY CONCIERGE
City Concierge is the hassle-free way to sell your home faster and for a higher price with services like staging, flooring, painting, and more.
When buying or selling a home outside of San Francisco, we connect you to the right Realtor for your needs.
We take a personalized approach to introduce you to the perfect realtor fit.
Our clients fondly refer to us as Real Estate Matchmakers.
When buying or selling a home outside of San Francisco, we connect you to the right Realtor for your needs. We take a personalized approach to introduce you to the perfect realtor fit. Our clients fondly refer to us as Real Estate Matchmakers.
