What services do you offer to buyers and sellers?

The Lurie Group provides full-service real estate solutions for clients looking to buy, sell, or lease luxury properties in the San Francisco Bay Area. Our team supports every stage of the transaction, from property search and valuation to negotiations and closing. With a strong focus on client success, we deliver tailored strategies and hands-on guidance throughout the entire real estate process.

How do you help sellers achieve the best price for their property?

The Lurie Group uses a comprehensive marketing and sales approach to maximize your property's value. Our full-service process includes pricing strategy, professional marketing, staging coordination, and targeted buyer outreach. By leveraging our local market expertise and strong negotiation skills, we help sellers position their homes competitively and achieve optimal results in the San Francisco real estate market.

What makes The Lurie Group different from other real estate teams?

We are recognized as one of San Francisco's top-performing luxury real estate teams, led by Alexander Fromm Lurie — the city's leading agent for private sales and a top buyer's specialist. On average, we achieve a 3.2x higher sales premium compared to the citywide average and consistently rank among the top 1% of agents in San Francisco, with over $1 billion in total sales and more than 500 homes sold. Our success is driven by deep local expertise, strong industry relationships, and a highly tailored, client-focused approach that delivers strategic guidance and exceptional results.

Do you work with first-time homebuyers?

Yes, we work closely with first-time homebuyers, guiding them through each step of the purchasing process. We provide education on market conditions, financing options, and property selection, and help clients navigate competitive bidding situations. Our goal is to make the buying process clear, informed, and manageable for new buyers entering the market — and to stay in our clients' real estate lives forever.

Can you help with property valuation and market insights?

Absolutely. The Lurie Group offers detailed home valuation services and ongoing market insights to help our clients make informed decisions. Our team analyzes comparable sales, neighborhood trends, and current demand to determine accurate pricing. These insights allow both buyers and sellers to understand the market and strategically position themselves for successful transactions.

What types of properties do you specialize in?

The Lurie Group specializes in luxury real estate, including homes, condominiums, and investment properties. With deep knowledge of San Francisco neighborhoods, we help clients find properties that match their lifestyle or investment goals while ensuring every transaction is handled with expertise and precision.

How do you support clients throughout the real estate process?

We provide end-to-end support, managing every detail from initial consultation to closing. Our team coordinates showings, negotiations, paperwork, and timelines while maintaining clear communication throughout. By combining technology, market knowledge, and personalized service, we ensure a smooth and efficient experience for every client.

530 Howard Street SoMa Tower in California Skyline

Approved as the tallest residential tower in San Francisco at 843 feet, 530 Howard Street will deliver 672 luxury apartments with 15% affordable housing. The project spans 730,975 sq ft of housing and includes amenities such as an indoor pool, concierge, fitness center, and pedestrian bridge to Salesforce Park. Unit breakdown: 424 one-bedrooms, 180 two-bedrooms, and 68 three-bedrooms. The development also offers 149 car and 456 bike spaces.

RESIDENCE FEATURES

672 homes
72 stories
424 1BR, 180 2BR, 68 3BR
Indoor pool
Concierge
Fitness center
149 car & 456 bike parking
Pedestrian bridge to Salesforce Park

Location

530 Howard St.
San Francisco, CA 94105

Development Location

Let's Work Together

Our passion is supporting clients who value exceptional results and client care. We look forward to the opportunity to work together.

Contact Details

The Lurie Group

Phone

(415) 696-0288

[email protected]

Address

629 Divisadero Street San Francisco, CA 94117 THE LURIE GROUP | CA DRE# 01952347

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530 Howard Street

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Development Location

Let's Work Together

Contact Details

The Lurie Group

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