Meet Lily Lai

We are a culture of curiosity, coaching and training; we continually strive to uplevel and challenge ourselves to unlock our full potential. We continually expand our perspectives.

We practice intentional routines where the compounding effect is trust.

The perfect combination of authenticity and integrity. We lead with our hearts and lead with truth as we communicate and honor our words to others.

We co-author a shared vision in a safe space in which we challenge and mentor each other.

We appreciate and celebrate the day-to-day and milestones.

We started the process in February 2020 and Zander did a stellar job walking us through the process, detailing how he would market the property and what would be required from us. Given we were across the country, Zander and his team took care of every single detail, from staging to marketing to the open houses.

My fiancé and I are beyond thankful to Alex in helping us find our home. I highly recommend him if you intend to buy or sell a property in San Francisco.

Zehra was a delight to work with while my partner and I were looking for properties in SF. I was extremely pleased with her professionalism and attentiveness to answer all our questions. Looking for a home can be stressful but Zehra understands how to manage your expectations confidently. If you’re in the market for a new home, Zehra is clearly knowledgeable in her field and I couldn’t recommend her enough to help you find your next dream home!

I would and will recommend Alexander & The Lurie Group to anyone looking for a realtor in the Bay Area. We were first-time homeowners, buying in a competitive market, that closed during a global pandemic; at every step, Alexander and his team were there for us.

Zehra is an outstanding professional with deep expertise in all aspects of real estate transactions. We were new to San Francisco and needed a wide range of support - from understanding the city and locations, identifying the right property to buy, negotiating to source the deal that worked best with our budget, and managing the entire process largely remotely. Zehra did all of that with incredible precision.

Alexander accommodated special requests and preferences as I prepared to relocate. When I left, I turned over the keys to the Lurie Group team. They oversaw the staging of my home, conducted open houses, crafted excellent marketing strategies, were very accessible to prospective buyers, and kept me updated along the way. The team was regularly available by phone, with great communication on everything.

As I left my home of eighteen years so that it could be remodeled and staged, Baxter Smith and the Lurie Group management team supervised and coordinated all the complex tasks and the various trades people. They recommended to me a highly competent design company for staging, brought on preferred painters, carpenters, electricians, photographers, lighting specialists and flooring people.

Alexander’s team was extremely effective in getting ready for the listing (minor repairs, photography, staging, etc), which allowed us to list on the early end of our planned range. His marketing approach was extremely effective and we got great attendance for the open houses as well as a few private showings even as COVID was starting to show itself in the Bay Area.

Their combination of grit, hustle, and humor was exactly what we wanted in someone with whom we were trusting the sale of our largest asset! Not only did the entire team deliver on marketing and selling our home in a timely manner, but they also were friendly and knowledgeable during the entire process, and helped make a stressful process as worry-free as possible.

If you're looking to buy or sell a home in San Francisco, you need to meet with the Lurie Group. Not only do they know the market inside-and-out, but also their combination of marketing acumen and deep knowledge of off-market interest and inventory helped us sell our house without ever having to go on MLS, pay stagers, or move out, and for the price we wanted!

We contacted the Lurie Group in mid-September hoping to put our family home on the market as quickly as possible. Alexander and Brad definitely came through for us. Everyone worked tirelessly to get everything done in a short amount of time, and the house was on the market by mid-October. Before we knew it, the house was sold in early November!

I can't recommend this team of professionals strongly enough to potential buyers and sellers of San Francisco properties. Their exemplary work continued after the sale to ensure a seamless inspection and escrow period, reporting to me frequently about progress in what amounted to a flawless listing and sale.

Working with Zander and his team was an extremely positive experience for me, even while selling during COVID-19. He came in and gave me an initial assessment and rough proposed plan for getting ready for the listing, the marketing approach, and best timing for the listing.

Alexander’s dedication to us throughout the entire process, and his continued commitment today, is testament to the energy and devotion he pours into his job. If you work with him as your agent you can be assured he will provide you with that same devotion.

Zehra was amazing to have on my side from day one. She was knowledgeable, led me through the process and answered all my questions. I'm grateful to have been able to work with her and would easily recommend her for anyone looking for a place (or selling)!

Zander is always on the phone and he negotiates really hard. In our case, in a competitive multiple offer situation, we got a counteroffer as the second highest bidder, and actually won the house without increasing our bid price, only great terms.

Zander is a great buyer's agent. What is great about the experience is: between the 3 houses my friends and I successfully bought, we put in a total of 4 offers. All 3 houses are in District 9's best blocks and that is Zander's specialized area.

I have used Alex Lurie and his team twice, once in buying a new home in Bernal Heights and four years later for the sale of the same home. In both cases, he and the team exceeded my expectations and delivered an exceptional outcome.

Zehra spent the time interviewing me at length to understand exactly what I was looking for both in my first home and as an investment. Most importantly I respect the hustle, and Zehra is a relentless and consummate professional.

The Lurie Group succeeded on so many levels. I interviewed numerous San Francisco realtors and teams before choosing, without hesitation, this group of dedicated and experienced professionals.

Alex & The Lurie Group are an incredible group, anyone would be lucky to work with them!

Five years after owning our first home, things had changed for us. We had moved to the east coast and managing a rental property on the left coast was no longer feasible for us. So we decided to sell and had no hesitation in picking Zander to be our selling agent. We started the process in February 2020 and Zander did a stellar job walking us through the process, detailing how he would market the property and what would be required from us. Given we were across the country, Zander and his team took care of every single detail, from staging to marketing to the open houses. Because of their well scaffolded marketing strategy, including online and offl...

Buying a home for the first time is intimidating enough, but even more so in the hyper-competitive market in San Francisco. We met Alex early on in the process, after one of his co-workers introduced himself, and eventually Alex, to us while we were stumbling through our first open house. Alex walked us through every step of the process, never failing to honestly and openly answer every question we had and as first home buyers we had plenty. When we found a place we liked he was able to negotiate a price under the minimum price the owners had claimed they wanted, even though there were multiple bids on the condo. The price was right on, compared to ...

We were fortunate enough to randomly run into Alex during our home search of another property. There was an open house in another unit in the building we visited and Alex was showing the condo. Although we didn't have an appointment, Alex took his time to show us around and listened to what we were searching for without the typical sales pressure tactics that we have encountered in the San Francisco real estate market. We knew right away that we have found our broker. Alex then invited us to the office and spent an hour pinpointing what we were searching for in a home. He was able to address our concerns and we really felt that he was working hard o...

I can't say enough positive things about Alexander. I was referred to Alexander by my lender, and he was described to me as a savvy and attentive agent who always does right by his clients. This was certainly my experience. In our first meeting, he started by walking me through his process and asking a variety of questions to understand my goals and constraints. He immediately set up a property search and coordinated a number of open houses and showings. Throughout the process he gladly offered guidance and well-informed opinions. His personality and approach was exactly as described to me, and perhaps more important, he was a pleasant and down to e...

I was a buyer in this transaction and was referred to The Lurie Group from a friend. I worked with Zander and Brad. I met with them and told them what I was looking for (including Zander taking the call from vacation). A week later I started to receive custom results from their system that learned my preferences and recommended other properties based off of those. We saw a house I asked to look at during week 2. It wasn't ideal and I shared why with Zander and Brad. The following week we were scheduled to see 3 places. One of the three didn't show because it had an accepted offer before we were set to visit. We saw place 2 and before we even left th...

Home buying is intense in any city, let alone San Francisco right now. Zander put us at ease and always had our best interests in mind. A few of the things that set Zander apart are: "Always on" and "make it work" attitude. Tenacity and Vigor. Compassionate and a great Listener. Responsible and on time. Knows what it takes to Win. Local knowledge. One of the few realtors I've seen on a Bike! I highly recommend Zander in this competitive and tricky market. We are now happy homeowners and look forward to working with Zander again.

I would and will recommend Alex and The Lurie Group to anyone looking for a realtor in the bay area. We were first time home owners, buying in a competitive market, that closed during a global pandemic; at every step, Alex and his team were there for us. Alex prepared us on how to tour homes, critically evaluate what we wanted from our first home (a must for anyone that's looking to buy in the city), and set us up with a team that got us a quick close (essential for San Francisco) at the lowest rate we've ever heard of.

When I sought to sell my home in San Francisco and move across the country, I interviewed about 10 real estate agents (it may seem excessive, but I kept interviewing until I found the right fit). Alexander was clearly the best. It was readily apparent that, in addition to having expert knowledge of the real estate business and the market, he also had outstanding "people skills": a rare combo of "IQ" and "EQ". Since I was leaving town, I also needed an agent who I could trust. The Lurie Group was the right choice.

While we worked more closely with Carey, Alex was in step with us the entire time. Alex knows San Francisco incredibly well, always has great advice, and was the MVP of our negotiations. When we were ready to make an offer, he pushed us to get an offer that exceeded our own expectations (we were comfortable with a previous offer, but Alex convinced us to push back and saved us a bunch) Plus, he is so personable - he even noticed when I got a haircut!

These guys get it where other Realtors fall short they understand that at the core, each home has a distinct character, a soul Zander and his team designed a brilliant marketing campaign showcasing our home’s distinct character. The result: our home sold for $400,000 more than we expected.

Alexander was amazing! He was on top of everything, when we were drowning in paperwork he was like Batman, came in and made sure everything went perfect. Lastly, he is an amazing salesperson and got us a record price per square foot for our neighborhood. Thanks Alexander!

If you want to sell or buy a home, your choice of real estate agents depends on what matters most to you. My recommendation is that, if you want an agent who: has excellent insight into the local real estate market, choose Alexander Lurie and The Lurie Group!

Having successfully negotiated the sale of my company, it’s fair to say I have high standards when it comes to negotiation wait until you see The Lurie Group in action – they impressed me; they could not have done a better job advocating on our behalf.

There is no question that [The Lurie Group’s] network came into play; we sold our home in record time at a record price that far exceeded our expectations. Do not underestimate the value of [their] relationships.

Alexander Lurie and his Lurie Group team were excellent, and I highly recommend them for all the reasons mentioned above, and more. Skip the other 9 interviews and just meet with Alexander!

I've recently concluded a wonderful transaction with Zander and a client of his. Zander is extremely professional, empathetic and dedicated. I can highly recommend him as a superb Realtor!

No question about it, Zander is completely tapped into the DNA of the San Francisco market. We have not met another realtor that comes close to his command of the market.

Alexander and his team was great to work with and incredibly professional. They guided us through the entire sale of our home and they took over the entire prep of the home, including staging, and a full transformation of our backyard! They also helped us through the process of using Compass Concierge, which made it easy for us to invest in transforming the home. We highly recommend him and his team.