About Emma
Emma Ligtenberg leads marketing and brand strategy for The Lurie Group, where she oversees the team’s positioning, digital presence, and client engagement initiatives across San Francisco’s luxury real estate market. Her approach to marketing is highly personal, grounded in a genuine curiosity about people and allowing her to adapt strategies with precision and intention.
She brings a thoughtful, detail-oriented perspective to her work with an emphasis on creativity, discretion, and elevated execution across every touchpoint.
Prior to joining The Lurie Group, Emma built her career at the intersection of marketing and strategic communications. As a Marketing Lead in the wealth management industry, she led initiatives across content, digital platforms, and client engagement. Her work spanned website development, content creation, public relations, client communications, and high-touch events.
At The Lurie Group, Emma is responsible for shaping the end-to-end marketing experience, from listing presentation and digital strategy to curated client events and ongoing brand development. She works closely with the team to ensure every touchpoint reflects a level of quality, precision, and execution that defines the standard for the high end of the market.
A Bay Area native, Emma resides in San Francisco's Marina District. In her free time, she enjoys traveling, writing, and exploring the city's best restaurants and open spaces.
