Welcome to The Lurie Group!

Our real estate team is committed to delivering exceptional client care and empowering every decision each step of your home buying or selling experience.

Our philosophy is based on integrity, creativity, transparency, and tenacity! Our commitment is to grow with you beyond the transaction helping you match the perfect property with each milestone in your life. From buying a luxury listing in the heart of Pacific Heights, or your first condo in newly developed Mission Bay to selling your childhood home in Miraloma Park, you can trust we know the emotions and economics of real estate because they are a part of our life as well.

The Lurie Group team is native to the Bay Area celebrating over five generations in San Francisco. Meet the team and we look forward to helping you create your legacy in San Francisco.

Alexander Fromm Lurie

Alexander Fromm Lurie

Founder, Real Estate Agent

I live, work, play, and celebrate the spirit of the city every day whether it’s bike riding to and from work, or volunteering for an organization focused on improving our community. My goal is to help infuse the same sense of connection with you. Read more…

Baxter Smith

Baxter Smith

Real Estate Agent

Baxter brings tenacity, passion, and creativity to each buying or selling experience and consistently ranks among the top 10% of San Francisco realtors in the city. With the team, he is able to increase the level of expertise and care our clients deserve throughout each step of the home buying or selling experience. Read more…

Bradley Joe

Bradley Joe

Associate Real Estate Agent

Brad is a third generation San Francisco native from the Richmond district and now lives in the Sunset with his wife and two girls. He brings over ten years of experience in sales, marketing, negotiating and project management to each real estate opportunity Read more…

Please contact us today to discuss your real estate objectives.


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Contact us today to learn more about our services and discuss your real estate goals. We stand ready to exceed your expectations.

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