Meet The Lurie Group

The Lurie Group is proud to rank among the top one-percent of agents in San Francisco and ranked among the top 15 in buyer-represented sales. We specialize in luxury property sales including single-family homes, high-end new developments, condos, modern lofts, and multi-unit investment opportunities in the San Francisco Bay Area.
Alexander Fromm Lurie The Lurie Group

Alexander Fromm Lurie

Founder / Real Estate Agent

Born in San Francisco and raised in Marin County, Alexander Fromm Lurie is ranked among the top 1% of Realtors in San Francisco and is Founder of The Lurie Group, a top producing, full-service real estate team committed to client care excellence and achieving record results.

Having overseen nearly 100 home negotiations in the last three years alone, Lurie consistently achieves record setting sales in the shortest period of time. While Lurie has brokered several sales above $10M (such as his 2018 off-market sale of 3020 Pacific for $16.5M), the bulk of his focus is between $2M to $6M. Lurie consistently exceeds client expectations; his $5.995M sale of 2374-2376 Greenwich Street, for example, sold for $1M more than his client had paid just one year prior (representing a 20% gain in just one year) and his sale of 723 Foerster Street sold for 25% above seller expectations.

Lurie has a record of successfully selling homes requiring a special marketing effort; to sell 60 Russell Street in Russian Hill, a home that was permitted but not yet built, Lurie hired artists to render various spaces of the unbuilt home to give prospective buyers a visual understanding of the space. These renderings, coupled with drone photography, enabled Lurie to sell Russell quickly and at a premium. When Lurie represented the sale of 462-464 Filbert Street in Telegraph Hill, a property that had previously been unsuccessfully marketed for seven months by another agent, he made several strategic edits to the property, including its restaging. The result: the home sold in 15-days for $3,821,888, significantly above seller expectations.

Lurie’s background in both management consulting (Mercer Management Consulting / Oliver Wyman) and as founder of a marketing company that he sold, gives his clients an edge in negotiation strategy, valuation analysis, and home marketing.

Alexander is an active member of the San Francisco community. He supports The Tipping Point Community, The Fromm Institute, and serves on the Board of Directors of the Jewish Community Federation of San Francisco, the Peninsula, Marin and Sonoma Counties.

A graduate of Northwestern University, Lurie double majored in Communications and Political Science. For high school, Alexander attended The Thacher School in Ojai, California.

David Crandall Hume Portrait The Lurie Group

Baxter Smith

Real Estate Agent

Baxter loves San Francisco and is proud to call San Francisco his home. Baxter can be overheard telling anyone who will listen that it is one of the greatest cities in the world! Taking great pride in helping people realize the dream of property ownership, Baxter is renowned for his passion, commitment, and negotiation abilities. Baxter ranks among the the top 10% of San Francisco realtors and joined forces with the Lurie group to be a part of one of the top producing teams in the city.

Baxter prides himself of making sure he provides the highest level of service for his clients and is relentlessly committed to consistently achieving their success.

Baxter is originally from Boston but has planted his roots firmly in the Bay. He began his real estate career in Manhattan, NY. Prior to entering into real estate he managed world wide operations for a tech company in NYC and also worked in the film Industry in Los Angeles. He and his wife formed and run a non profit that builds art curriculum and playgrounds for children in underserved communities both locally and internationally.

David Crandall Hume Portrait The Lurie Group

Bradley Joe

Associate Real Estate Agent

Bradley Joe is a third generation San Franciscan who brings nearly ten years of professional sales, marketing, negotiation, and project management experience to bear for his clients. For his buyers, all he cares about is getting you into the home of your dreams. For his sellers, his focus is selling your home for the highest possible price at the best terms. Either way, his goal is to become your trusted advisor as you navigate the San Francisco real estate landscape together.

Many agents talk about client service, honesty, integrity or other values that make them unique. While those are critical components of a successful relationship, he considers them table stakes. Here are the values his business is built on —

Transparency: Transparency drives accountability — which gets his clients the results they deserve. He is clear in stating what he will do, then he does what he says.

Focus: Focus allows him to serve his clients with uncompromising drive and determination. It demands discipline and forces clarity. He is able to be more productive, execute faster, and most importantly — help his clients win. 

All-in: Part-time effort yields part-time results. His clients deserve his full attention and he prides himself on responsiveness and strong communication.

Long-Term Approach: His goal is to build lifetime clients. By focusing on the long-term, he is able to always keep his client’s best interest in mind.

What our clients are saying

Having successfully negotiated the sale of my company, it’s fair to say I have high standards when it comes to negotiation… wait until you see [The Lurie Group] in action – they impressed me; they could not have done a better job advocating on our behalf.


There is no question that [The Lurie Group’s] network came into play; we sold our home in record time at a record price that far exceeded our expectations…Do not underestimate the value of [their] relationships. Bethany R.

Pacific Heights

No question about it, Zander is completely tapped into the DNA of the San Francisco market. We have not met another realtor that comes close to his command of the market. Dr. Steinman

Inner Mission

These guys get it where other Realtors fall short…they understand that at the core, each home has a distinct character, a soul…Zander and his team designed a brilliant marketing campaign showcasing our home’s distinct character. The result: our home sold for $400,000 more than we expected. Charles B.

Noe Valley

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Contact us today to learn more about our services and discuss your real estate goals. We stand ready to exceed your expectations.

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